Continuation of an item discussed at the September 11, 2014 Airport Committee meeting.
Referral Update:
The Airports Division Economic Development Facilitation Program (Program) was launched in 2013 with an initial focus on business/tenant retention. Developing a marketing video for the Airports was the first Program element to be launched.
Airport staff worked with CCTV to produce a general interest video of both airports to provide public education and awareness (air medical/law enforcement services, public amenities/benefits, revenue generator to schools and other taxing entities, and the like). The theme for this video was “Touch Down in the Bay Area”.
Recommendation(s)/Next Step(s):
This is the first video module in a planned, larger series designed to provide a broad based approach to accomplish many long-term goals such as continuing public education/awareness and tenant/business retention and activity. The second video will focus on learning to fly. The focus and mission of the video series is to make the airports a place where people/businesses want to come for work, play and invest.
The final video will be played for the Airport Committee.