RECOMMENDATION(S):
APPROVE and AUTHORIZE the County Clerk-Recorder, or designee, to execute a contract with Comcast Corporation in an amount not to exceed $100,000 for television and digital voter education services targeting under-served communities for the November 2020 election, for the period September 22, 2020 through December 31, 2020.
FISCAL IMPACT:
The cost of the education and outreach campaign will not exceed $100,000 and is reimbursable by the State using federal CARE funds as part of Contra Costa's approved allocation.
BACKGROUND:
Due to COVID-19, the Governor issued an Executive Order directing counties to send all voters a ballot for the November election while maintaining in-person voting sites. The 25% of voters who will receive a ballot without having requested one is weighted heavily towards under-represented groups. This campaign is to inform and encourage these voters to cast their ballots by mail and to inform them of the various methods for returning and tracking their voted ballots. The scope and concentrated timeframe of these specialized television and digital production services are beyond what can be managed with current County resources.
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