Agenda

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ILLEGAL DUMPING AD HOC COMMITTEE

Meeting Date:	09/16/2019
Subject: Public Outreach Campaign
Submitted For:	John Kopchik, Director, Conservation & Development Department
Department:	Conservation & Development
Referral No.:	5
Referral Name:	Overview of the recommended Public Outreach Campaign approved for funding (illegal dumping strategy # 5)
Presenter:	Jo-Anmarie Ricasata	Contact:	Deidra Dingman, 925-674-7825

Information

Referral History:

The County’s interdepartmental Illegal Dumping Think Tank team presented an update report as well as the final 56 recommended strategies to combat illegal dumping to the Board of Supervisors on June 11, 2019. The Board also approved the recommended funding allocations necessary to implement six of the 56 strategies, including $10,000 to fund production costs for an illegal dumping Public Outreach Campaign (Strategy # 5).

Referral Update:

Strategy # 5 calls for creating a public outreach campaign "with messaging that is effective for applicable target populations (may need carrot & stick since some respond better to one vs. the other)" that can be deployed using multiple different methods (tools). The public outreach campaign that staff is planning to implement will serve two complimentary purposes each having different target audiences.

Illegal Dumping Public Outreach Messaging

Purpose

Target Audience

Tools

1. How to Do the Right Thing

Residents with items to dispose (household garbage, mattresses, tires, etc.)

Curbside haulers – Mail/Robo-calls/E-Blasts/Direct Face-to-Face or Phone contact
Supervisors’ offices – Newsletters/E-Blasts/Direct Face-to-Face or Phone contact
On-line – Social Media (posts & ads) and Digital (internet ads)
Web/Mobile App - Curbside and local reuse & recycling services/facilities
News Media – Print, Radio & TV
Word-of-Mouth (most effective) – Engage community leaders/members/groups to raise awareness

2. How to Report Illegal Dumping

Persons who witness illegal dumping in progress and want to report

News Media – Print, Radio & TV
On-line – Social Media (posts & ads) and Digital (internet ads)
Newsletters/E-Blasts
Signage, Billboards

The following strategies will be implemented in conjunction with the implementation of Strategy #5 Public Outreach Campaign.

Strategy # 3: Educate persons living or working in the unincorporated area that only hauling companies approved by the County (permitted or franchised) can legally be hired to pick-up trash.
Strategy # 4: Seek additional opportunities to raise awareness about and increase utilization of the Bulky Item Pick-up services and/or extra waste pick-ups offered upon request at no additional charge for residential customers within the County's unincorporated franchise areas.
Strategy # 47: Establish a well-publicized tip line, mobile app and/or other user-friendly alternative to make it easy for witnesses to report illegal dumping/dumpers and share photographic evidence when applicable. (could be linked to # 36)

The County’s interdepartmental Illegal Dumping Think Tank team is prepared to design messaging and produce tools to implement Strategy #5 - Public Outreach Campaign upon distribution of the $10,000 the Board is expected to authorize at their September 17, 2019 meeting.

Recommendation(s)/Next Step(s):

RECEIVE overview of the planned Public Outreach Campaign that is one of the illegal dumping strategies approved by the Board on June 11, 2019.

Attachments
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