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AIRPORTS COMMITTEE

Meeting Date:	09/11/2014
Subject: New Airport Video
Submitted For:	Keith Freitas
Department:	Airports
Referral No.:
Referral Name:
Presenter:	Beth Lee	Contact:	Beth Lee (844) 359-8687

Information

Referral History:

N/A

Referral Update:

Background:

The Airports Division Economic Development Facilitation Program (Program) was launched in 2013 with an initial focus on business/tenant retention. A new marketing program for the Airports was the first Program element to be launched.

Airport staff has been working with CCTV to produce an initial overview video of both airports for public education and awareness (air medical/law enforcement services, public amenities/benefits, revenue generator to schools and other taxing entities, and the like). The theme for the video campaign is “Touch Down in the Bay Area”.

This is the first video module in a planned, larger series designed to provide a broad based approach to accomplish many long-term goals: public education and awareness, outreach and connectivity to surrounding communities, tenant/business retention and attraction (economic development), branding, create enthusiasm for the aviation industry, and generate public support. The focus and mission is to make the airports a place where people/businesses want to come for work, play and invest.

The draft video will be played for the Airport Committee to elicit feedback.

Recommendation(s)/Next Step(s):

Accept & Approve new Airport video.

Attachments
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