Having completed a successful first phase, which involved substantial foundational work, the Northern Waterfront Economic Development Initiative (NWEDI) is transitioning into Phase 2. Phase 2 consists of four critical elements: Outreach; Data Development and Analytics; Organizational Structure; and Strategic Action Plan. Craft Consulting Group (Craft) has been a key consultant helping to advance NWEDI during Phase 1, including developing the January, 2014 analytical report to frame the topic, which was entitled, "Revitalizing Contra Costa's Northern Waterfront: How to be competitive in the 21st Century Global Economy". Staff proposes that Craft provide services in support of Phase 2 as well. Staff is requesting approval to contract with Craft primarily to prepare the Strategic Action Plan, though the Consultant will also play a role in assisting staff with coordinating the other three elements of Phase 2.
Pursuant to the recommended contract, a Strategic Action Plan for revitalization of the Northern Waterfront will be prepared by Craft that incorporates community and stakeholder input, background research and reports, emerging trends and opportunities, regional strengths and assets and policy direction from the County Board of Supervisors. The Strategic Action Plan will include a region-wide economic development strategy and implementation plan to revitalize the Northern Waterfront as a 21st century economic asset and position the local economy for long-term competitiveness. The Draft Strategic Action Plan will include a cluster- based economic development strategy, target industry clusters, goals and objectives, implementation program, responsible parties, estimated cost, potential funding sources, priorities, and timeframe. The Draft Strategic Action Plan for the future of the Northern Waterfront will be available for public review and comments. The Final Strategic Action Plan will be submitted for consideration and approval by the Board of Supervisors. It is also envisioned that the participating city councils may consider approval of the Final Strategic Action Plan.
Without an approved contract, Craft will not be able to provide the services. Some of the critical elements of the NWEDI phase 2 transitioning may not be able to continue to move forward.