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1.
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INTRODUCTIONS |
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Self-introductions were made. |
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2.
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PUBLIC COMMENT on any matter under the jurisdiction of the 2020 Census Outreach Subcommittee and NOT on this agenda (speakers may be limited to three minutes).
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No public comment. |
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3.
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AIR-38538 RECEIVE and APPROVE the Record of Action for the June 11, 2019 2020 Census Outreach Subcommittee meeting.
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The June 11, 2019 Record of Action was approved. |
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AYE:
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Lina Velasco, Mariana Moore
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Other:
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Terry Koehne (ABSENT)
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Passed
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Attachments: |
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DRAFT Record of Action for June 11, 2019
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4.
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AIR-38540 DISCUSS Outreach Plan development, including federal, State, regional and Administrative Community-Based Organization updates.
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The subcommittee reviewed the UWBA outreach plan and the communications plan that Susan Shiu created. The subcommittee and staff discussed other forms of outreach, including ads on transit, business outreach, county departments, cities, faith community, homeless, and speakers bureau. The subcommittee also discussed the mini grants and how they fit in to the overall timeline. |
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Attachments: |
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Census 2020 California Region 3 Marketing/Messaging/Outreach Planning
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DRAFT Communications Framework
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5.
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AIR-38539 DISCUSS and REVIEW outreach materials, including print and social media, and County website/website address.
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Existing outreach materials, including a fact sheet and one-page Why? What? When? document are with the graphic designer. ACBO is developing tool kit (SM, ads, posts, flyers) - available in the Fall. ACBO will convene roundtable of ethnic media (date TBD). State guidance for estimated per person revenue loss; instead of $2k/person/year substiture $1K. The $2k includes Medicare/Medi-Cal funding, which isn't based on Census counts. This estimate changes based on factor inclused in the assumption. Discussed mini-grants. Staff will bring RFP draft to the next meeting. Outreach programs we want to fund - put on agenda for next meeting. The committee discussed social media, including getting FB/Twitter accounts for CoCo Census, and working with Susan Shiu to look at buying URLs with variations of Contra Costa Census. |
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6.
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RECEIVE update on Regional Working Group convenings.
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The Regional Working group convenings have gone well. East County: 30 people attended with 3 breakout groups. Central County had 8-10 people with 1 breakout groups South County was taking place the evening of the Outreach subcommitteee meeting. Staff is pulling together the data from the sessions and will present to the Steering Committee. |
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7.
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DISCUSS and REVIEW upcoming meetings - July 9 at 651 Pine Street, Room 108A, and July 23 at Richmond Community Foundation, 1014 Florida Avenue, 2nd Floor, Richmond (2nd Floor of Richmond College Prep School).
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The committee confirmed the following upcoming meetings and locations: July 9, 2019, 651 Pine Street, Room 108A, July 23, 2019, Richmond Community Foundation, 1014 Florida Avenue, 2nd Floor, Richmond (2nd Floor of Richmond College Prep School). |
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8.
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ADJOURN |
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The committee adjourned at 3:00 p.m., the next meeting will he held on July 9, 2019, 1:00 p.m. at 651 Pine Street, Room 108A, Martinez. |