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    5.    
AIRPORTS COMMITTEE
Meeting Date: 06/14/2017  
Subject:    2017 Airport Strategic Plan (Update and Discuss)
Submitted For: Keith Freitas
Department: Airports  
Referral No.:  
Referral Name:
Presenter: Contact: Beth Lee, (925) 681-4200
Information
Referral History:
In March 2016, the Airports Division started the process to update its strategic plan to create a pathway that best positions the airports for regional competiveness. The strategic plan is the culmination of a comprehensive multi-year intensive process to identify and initiate new, proactive projects and programs for both business and tenant retention and attraction. The goal is to inspire creativity and “out of the box” approaches to make the Contra Costa County Airport system unique and entice people and businesses to come check out the airports. It was designed to be multi-tiered and include high stakeholder involvement to best ensure that it would address the business/tenant needs and be consistent with the Airport Master Plan. The intent was to create and implement an effective business retention/attraction program to strengthen and grow the Buchanan Field and Byron Airports to achieve the following:
  • Best position the Airports Division to react and behave more like a business in order to successfully compete for marketplace in the region
  • Improve the financial well-being of the airports system
  • Create environment that cultivates staff to deliver better customer service, increase creativity and lower turn-over (all of benefit to our customers)
  • Create environment that fosters tenant and business retention (trust, confidentiality, reliability and fairness are baseline roots)
  • Let our tenant and business community know that we are appreciative that they call the Contra Costa County airport system home
  • Attract business aircraft and aeronautical businesses
  • Attract general aviation aircraft and pilots
  • Regional marketing to increase awareness of the airports; benefits and what they have to offer
  • Increase revenue generation
  • Continue to diversify revenue base
  • Increase community knowledge, in interest in, and support of both airports
  • Small airport system that can become an industry model and leader
  • Distinguish Buchanan Field and Byron as the preferred general aviation airports in the San Francisco Bay Area for pilots and businesses
Referral Update:
Recommendation(s)/Next Step(s):
This is a general discussion of the strategic planning process status and implementation.
Fiscal Impact (if any):
None
Attachments
No file(s) attached.

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