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    5.    
2020 CENSUS COMPLETE COUNT STEERING COMMITTEE
Meeting Date: 05/18/2020  
Subject:    Federal, State, Regional and Local Updates
Submitted For: David Twa
Department: County Administrator  
Referral No.:  
Referral Name: Federal, State, Regional and Local Updates
Presenter: Kristine Solseng & Matt Lardner Contact: Kristine Solseng, 674-7809; Mathew Lardner, 925-674-7813

Information
Referral History:
This is a standing item on the Steering Committee agenda to receive new Census information that has developed or been disseminated from the federal, State, regional and local levels since the last Steeering Committee meeting.
Referral Update:
Federal (U.S. Census Bureau)
  • Census 2020 Self Response Rate as of 5/11/2020: National – 59.0%, California - 60.1%, Contra Costa County – 68.6%
  • Due to COVID-19 Pandemic, there is a significant adjustment to the Census Bureau's timeline. The Census Bureau issued a Statement on 2020 Census Operational Adjustments due to COVID-19 which indicated the Census Bureau is seeking statutory relief from Congress to allow for an additional 120 calendar days to deliver appropriation counts. This plan would extend the window for field data collection (non-response follow-up) and self-response through October 31, 2020. The extension will allow for apportionment counts to be delivered to the President by April 30, 2021, and redistricting data to be delivered to the states no later than July 31, 2021.
    Read the Statement from the Census Bureau
    See the Census Operation Adjustments Due to COVID-19
  • Update Leave in Contra Costa County is about 40% complete and halted due to the Shelter In Place
  • Group Quarters in-person interviews are on hold and group quarters are encouraged to provide data electronically
  • Service Based Enumeration and enumerating those living outdoors do not have revised dates at this point.
  • Partnership Specialists are still working and can provide partners with collateral as needed.
State (California Complete Count)
  • State released additional guidance for Update Leave clarification and messaging
  • State micro-media is being implemented, with a focus on digital and essential services locations
  • Working closely with regions and state partners to pivot to COVID-19 appropriate outreach
Region 3 Updates (United Way Bay Area)
  • Developed a Virtual Questionnaire Assistance Toolkit - can be used as a call in number or call out to existing client phone lists
  • Developed a Phone Banking Toolkit - Organizations can call down client list or use PDI, which is geography driven. We will be working to get more implementation in Contra Costa County
  • Created Postcards to be mailed
  • Social media campaign
    • Join the #WeHellaCount movement
    • Record a ~25 second selfie-video and share what the Census means to you, hashtag #WeHellaCount and tag @UWBayArea
  • Developed a New Social Media Toolkit and Graphics
  • Regional paid media campaign
    • 15 and 30 second video ad
    • New social media assets (English, Spanish, Chinese, Vietnamese)
    • 2-3 phases of messaging
  • All Updates, Webinars, and Resources available online
    • UWBA has its monthly update calls, Regional meeting, and webinars notes available at uwba.org/census
Local Updates (Contra Costa County and Partners)
  • Developing COVID-19 Outreach Approach
    • Phone Banking with grantees, ambassadors, and other interested parties
    • Postcards - especially to Update Leave areas
    • Focus on targeted digital media buys (low response rate, languages, etc.) - in the initial 11 day test, the digital media resulted in 3,000 clicks to mycensus.gov
    • Videos of grantees and other partners
    • Working with Faith communities and higher ed outreach, including social media outreach, participating in zoom banking/virtual questionnaire assistance, and integrating into other existing virtual outreach efforts as available.
    • Outreach at food distribution sites
  • Grants
    • Continuing to work with grantee to adjust outreach for shelter in place, including Phase 2 grantees that have submitted applications prior to shelter in place.
    • Monitoring remaining grant funds to determine highest and best use given shelter in place. $20,000 left in Phase II Funding and $12,000 in extra State Grant funding.
  • Updated COVID-19 Outreach Toolkit
    • New social media calendar
    • Social media toolkit updated to link to my2020census.org
    • Educational resources for parents "homeschooling" or teachers to use
Recommendation(s)/Next Step(s):
RECEIVE federal, state, regional and local updates on preparation for the Census.
Fiscal Impact (if any):
None.
Attachments
No file(s) attached.

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