Print Back to Calendar Return
 
2020 CENSUS OUTREACH SUBCOMMITTEE
Meeting Date: 05/11/2020  
Subject:    Federal, State, Regional and Local Updates
Submitted For: David Twa
Department: County Administrator  
Referral No.:  
Referral Name: Federal, State, Regional and Local Updates
Presenter: Matthew Lardner Contact: Mathew Lardner, 925-674-7813
Information
Referral History:
DISCUSS and RECEIVE Federal, State, Regional, and County updates. (Matt Lardner, Census Outreach Coordinator)
Referral Update:
Federal (U.S. Census Bureau)
  • Census 2020 Self Response Rate as of 4/14/2020: National - 48.6%, California - 49.2%, Contra Costa County - 57.5%
  • Due to COVID-19 Pandemic, there is a significant adjustment to the Census Bureau's timeline. The Census Bureau issued a Statement on 2020 Census Operational Adjustments due to COVID-19 which indicated the Census Bureau is seeking statutory relief from Congress to allow for an additional 120 calendar days to deliver appropriation counts. This plan would extend the window for field data collection (non-response follow-up) and self-response through October 31, 2020. The extension will allow for apportionment counts to be delivered to the President by April 30, 2021, and redistricting data to be delivered to the states no later than July 31, 2021.
    Read the Statement from the Census Bureau
    See the Census Operation Adjustments Due to COVID-19
  • Update Leave in Contra Costa County is about 40% complete and halted due to the Shelter In Place
  • Group Quarters in-person interviews are on hold and group quarters are encouraged to provide data electronically
  • Service Based Enumeration and enumerating those living outdoors do not have revised dates at this point.
  • Paper Questionnaires will be mailed out through the end of April.
  • Partnership Specialists are still working and can provide partners with collateral as needed.
State (California Complete Count)
  • State micro-media is being implemented, with a focus on digital and essential services locations
  • Working closely with regions and state partners to pivot to COVID-19 appropriate outreach
  • State has developed new Sword tools
Region 3 Updates (United Way Bay Area)
  • Social media campaign
    • Join the #WeHellaCount movement
    • Record a ~25 second selfie-video and share what the Census means to you, hashtag #WeHellaCount and tag @UWBayArea
  • Developed a New Social Media Toolkit and Graphics
  • Regional earned media campaign
    • $5 K grants to support earned media collaborators
    • New UWBA RFP will be emailed to media partners who filled out survey with hopes of micro-media buys
Local Updates (Contra Costa County and Partners)
  • Developing COVID-19 Outreach Approach
    • Phone Banking with grantees, ambassadors, and other interested parties
    • Postcards - especially to Update Leave areas
    • Census Stronger Together Challenge
    • Focus on targeted digital media buys (low response rate, languages, etc.)
    • Food and material distribution
  • Grants
    • Continuing to work with grantee to adjust outreach for shelter in place, including Phase 2 grantees that have submitted applications prior to shelter in place.
    • Monitoring remaining grant funds to determine highest and best use given shelter in place. $41,500 left in Phase II Funding
  • Updated COVID-19 Outreach Toolkit
    • New social media calendar
    • Social media toolkit updated to link to my2020census.org
    • Educational resources for parents "homeschooling" or teachers to use
Recommendation(s)/Next Step(s):
DISCUSS and RECEIVE Federal, State, Regional, and County updates.
Fiscal Impact (if any):
None.
Budget Information
Information about available funds
Budgeted: Funds Available: Adjustment: Amount Available:
Unbudgeted: Funds NOT Available: Amendment:
Account Code(s) for Available Funds
1:
Fund Transfers
Attachments
No file(s) attached.

AgendaQuick©2005 - 2024 Destiny Software Inc., All Rights Reserved