Agenda

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C. 68

To:	Board of Supervisors
From:	Kathy Gallagher, Employment & Human Services Director
Date:	May 23, 2017

Contra

Costa

County

Subject:

Contract with National CineMedia, LLC for In-Theater Advertising on Growing Need for Foster Parents

APPROVE	OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR	RECOMMENDATION OF BOARD COMMITTEE

Action of Board On: 05/23/2017

APPROVED AS RECOMMENDED

OTHER

Clerks Notes:

VOTE OF SUPERVISORS

AYE:

John Gioia, District I Supervisor
Candace Andersen, District II Supervisor
Diane Burgis, District III Supervisor
Karen Mitchoff, District IV Supervisor
Federal D. Glover, District V Supervisor

Contact:

Gina Chenoweth 3-1648

I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board of Supervisors on the date shown.
ATTESTED: May 23, 2017
David Twa,

BY:	, Deputy

RECOMMENDATION(S):

APPROVE and AUTHORIZE the Employment and Human Services Department Director, or designee, to execute a contract with National Cinemedia LLC, including modified indemnification language, in an amount not to exceed $65,000 for in-theater advertising on the growing need for foster parents for the period of June 1, 2017 through December 31, 2017. (100% State)

FISCAL IMPACT:

$65,000.00: 100% State (Foster Parent Recruitment, Retention, and Support)

BACKGROUND:

National Cinemedia, LLC will use in-theater, lobby entertainment network (LEN), and banner ad strategies to attract potential caregivers across Contra Costa County. Movie theater advertising will allow the Employment and Human Services Department to expand its foster parent recruitment campaign and adhere to State mandates instructing counties to develop and implement creative strategies for supporting, retaining and recruiting quality relative and non-relative resource families.

CONSEQUENCE OF NEGATIVE ACTION:

If this action were not approved, Employment and Human Services Department would be unable to meet state mandates in accordance with AB 403 and SB 1013 (Chapter 35, Statues of 2012) on increasing community awareness of the growing need for foster parents.

CHILDREN'S IMPACT STATEMENT:

The recruitment, retention and support of foster parents supports all five of the community outcomes established in the Children's Report Card: 1) "Children Ready for and Succeeding in School"; 2) "Children and Youth Healthy and Preparing for Productive Adulthood"; 3) "Families that are Economically Self Sufficient"; 4) "Families that are Safe, Stable and Nurturing"; and 5) "Communities that are Safe and Provide a High Quality of Life for Children and Families" by increasing the number of licensed foster parents/resource families in order to provide family support, stability and safety of children.