Goal 4 of the Library's current strategic plan is to "promote its value, programs, and opportunities to the community." To that end, the Library intends to initiate a promotional online video campaign in order to encourage people to take advantage of free Library resources. To do so, the Library intends to engage EffecTV to prepare an ad campaign in the form of a digital video for TV and streaming that will be available on the County’s website, and social media including Facebook, Twitter, and YouTube. The video will highlight some of the Library’s many resources, including the New York Times, the Wall Street Journal, Newsbank (news database resource), Libby/OverDrive (eBooks and audio books), Kanopy (movie streaming), Ancestry (genealogy research), Rosetta Stone (foreign language instruction), and Linkedin Learning (online video tutorials).  
  

Because the Board adopted Resolution No. 91/485 on July 15, 1991, which prohibits a County employee or contractor from endorsing or opposing the use of any name brand or commercial product without prior approval from the Board of Supervisors, the County Librarian seeks authority from the Board to identify certain specific commercial resources available through the Library as part of the Library’s ad campaign. If the Board approves the inclusion of the product names in the ad campaign, the contract with EffecTV will include a special condition that waives Section 26 "Endorsements" of the County's general contract conditions, since the language in Section 26 will be moot as a result of this Board action.