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2020 CENSUS OUTREACH SUBCOMMITTEE
Meeting Date: 04/27/2020  
Subject:    Federal, State, Regional and Local Updates
Submitted For: David Twa
Department: County Administrator  
Referral No.:  
Referral Name: Federal, State, Regional and Local Updates
Presenter: Matthew Lardner Contact: Mathew Lardner, 925-674-7813
Information
Referral History:
Federal, State, Regional, and County updates is a standing item for the Outreach and Finance Subcommittees.
Referral Update:
Federal (U.S. Census Bureau)
  • Census 2020 Self Response Rate as of 4/14/2020: National - 48.6%, California - 49.2%, Contra Costa County - 57.5%
  • Due to COVID-19 Pandemic, there is a significant adjustment to the Census Bureau's timeline. The Census Bureau issued a Statement on 2020 Census Operational Adjustments due to COVID-19 which indicated the Census Bureau is seeking statutory relief from Congress to allow for an additional 120 calendar days to deliver appropriation counts. This plan would extend the window for field data collection (non-response follow-up) and self-response through October 31, 2020. The extension will allow for apportionment counts to be delivered to the President by April 30, 2021, and redistricting data to be delivered to the states no later than July 31, 2021.
    Read the Statement from the Census Bureau
    See the Census Operation Adjustments Due to COVID-19
  • Update Leave in Contra Costa County is about 40% complete and halted due to the Shelter In Place
  • Group Quarters in-person interviews are on hold and group quarters are encouraged to provide data electronically
  • Service Based Enumeration and enumerating those living outdoors do not have revised dates at this point.
  • Paper Questionnaires will be mailed out through the end of April.
  • Partnership Specialists are still working and can provide partners with collateral as needed.
State (California Complete Count)
  • State micro-media is being implemented, with a focus on digital and essential services locations
  • Working closely with regions and state partners to pivot to COVID-19 appropriate outreach
Region 3 Updates (United Way Bay Area)
  • Developed a Virtual Questionnaire Assistance Toolkit - can be used as a call in number or call out to existing client phone lists
  • Developed a Phone Banking Toolkit - Organizations can call down client list or use PDI, which is geography driven. We will be working to get more implementation in Contra Costa County
  • Created Postcards to be mailed
  • Social media campaign
    • Join the #WeHellaCount movement
    • Record a ~25 second selfie-video and share what the Census means to you, hashtag #WeHellaCount and tag @UWBayArea
  • Developed a New Social Media Toolkit and Graphics
  • Regional paid media campaign
    • 15 and 30 second video ad
    • New social media assets (English, Spanish, Chinese, Vietnamese)
    • 2-3 phases of messaging
  • Regional earned media campaign
    • $5 K grants to support earned media collaborators
    • New UWBA RFP will be emailed to media partners who filled out survey with hopes of micro-media buys
  • UWBA Round 3 RFP open through April 30
    • Will disburse $400K ($200K already disbursed)
  • All Updates, Webinars, and Resources available online
    • UWBA has its monthly update calls, Regional meeting, and webinars notes available at uwba.org/census
Local Updates (Contra Costa County and Partners)
  • Developing COVID-19 Outreach Approach
    • Phone Banking with grantees, ambassadors, and other interested parties
    • Postcards - especially to Update Leave areas
    • Census Challenge idea
    • Focus on targeted digital media buys (low response rate, languages, etc.)
    • CCTV and social media virtual Census Day programming
    • Videos of grantees and other partners
    • Identifying locations for collateral after last grantee pick up
    • Working with Faith communities and higher ed outreach
  • Grants
    • Continuing to work with grantee to adjust outreach for shelter in place, including Phase 2 grantees that have submitted applications prior to shelter in place.
    • Monitoring remaining grant funds to determine highest and best use given shelter in place. $41,500 left in Phase II Funding
  • Updated COVID-19 Outreach Toolkit
    • New social media calendar
    • Social media toolkit updated to link to my2020census.org
    • Educational resources for parents "homeschooling" or teachers to use
Recommendation(s)/Next Step(s):
DISCUSS and RECEIVE Federal, State, Regional, and County updates.
Fiscal Impact (if any):
None.
Budget Information
Information about available funds
Budgeted: Funds Available: Adjustment: Amount Available:
Unbudgeted: Funds NOT Available: Amendment:
Account Code(s) for Available Funds
1:
Fund Transfers
Attachments
No file(s) attached.

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