BACKGROUND: (CONT'D)
For the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young people.For the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young people.For the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young people.For the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young people.For the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young people.For the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young people.For the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young people.For the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young people.For the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young peoplFor the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young pFor the past several years, April has been declared Alcohol Awareness Month. At the Request of the members of Friday Night Live, a youth program managed by the Center of Human Development, and in coordination and recommendation of the Alcohol and Other Drugs Commission of the Health Services Department a new product has entered the marketplace - powdered alcohol - which is not covered in any of our ordinances limiting or restricting the sale of said product to minors, they wanted to use April (as Alcohol Awareness Month) to bring attention of this new product and similar products, especially those marketed towards young people.
CONSEQUENCE OF NEGATIVE ACTION:
It will allow and encourage marketers of alcohol products to continue targeting young people who are too young to purchase or imbibe alcoholic products legally. Young people who fall for the marketing may become addicted to alcohol products and become victims of alcohol abuse to the detriment of their lives and the Contra Costa community. ll;klkl;kl;fggfhfghfghsadfsdfsdfsdf
CHILDREN'S IMPACT STATEMENT:
It will help young people become more aware of the predatory marketing strategies aimed at their age group; prevent them from going down the dangerous path which may lead to abuse of alcohol; encourage young people to participate in the democratic process in making policies that affect the lives of their communities and their peers.