RECOMMENDATION(S):
Accept the Annual Report from Visit Concord on the Concord Tourism Improvement District.
FISCAL IMPACT:
none
BACKGROUND:
Visit Concord is the brand identity created for the Concord Tourism Improvement District (TID) located in San Francisco's East Bay. Established on June 1, 2013, the TID allows a 3 percent collection on all room bookings from participating hotels in Concord. The TID aims to improve economic growth by building awareness and consideration of Concord as a destination for travelers and meeting and event planners.
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