On July 15, 2019 the Census 2020 Steering Committee approved the Finance Subcommittees proposal to change line item alocations of the proposed requested allocation of $500,000: Grand funding $350,000, Technology Access at $125,000, and $25,000 to a new category to specifically target homeless outreach. On July 30, 2019 the Board of Supervisors approved the recommended funding of $500,000 budget allocation for the Census 2020 outreach efforts.
Since the budget was adopted, there has been a lot of new information about Federal, State, and Regional efforts regarding media buys. In particular, United Way Bay Area (UWBA) as the regional administraive community based organization has taken the lead in media buys for the bay area, with a focus on local and ethnic media buys. UWBA is also working with the State media contractor Mercury Media to coordnate media buy efforts. The Census Bureau is also planning a large scale media outreach effort in multiple languages. At the October 21, 2019 the Census Steering Committee approved the recommendation to redistribute funds as follows: $10,000 in Media Buys, $26,345 in Printing Collateral and $40,000 in Outreach Tasks.
At the December 16, 2020 Steering Committee meeting it was discussed that during several meeting with the State and Region 3 ACBO (United Way Bay Area), there is a concern for reaching the Hard to Count population of the Veterans community. To mitigate efforts to reach the veteran population, staff is recommending that $20,000 of the Technology funding be redistributed to directly outreach to the veteran population which would include tabling events, social media, and via the Veterans Voices program and other outreach efforts outlined by the Veterans Office. The Steering Committee approved the reallocation of the $20,000 from the Technology funding to Veterans Office for outreach to the veteran population.
At the January 27, 2020 Steering Committee meeting the committee discussed the additional $63,400 funding from the state and how it should be distributed. A motions was made and approved to distribute the additional funding toward the following: Printing was allocated an additional $16,400, Grants allocated an additional $42,000 and $5,000 was allocated toward Contingency/Non-response.
At the March 10, 2020 Finance Subcommittee the Finance Committee approved the redistribution of funds.
At the March 16, 2020 Steering Committee meeting the Committee referred the budget proposal item to the Finance Subcommittee to allow for flexibility in the redistribution of funding for census messaging within the restrictions of the COVID-19 outbreak requirements.
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