Agenda

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2020 CENSUS COMPLETE COUNT STEERING COMMITTEE

Meeting Date:	03/16/2020
Subject: Review and Discuss Media Buys
Submitted For:	David Twa
Department:	County Administrator
Referral No.:
Referral Name:	Review and Discuss Media Buys
Presenter:	Barbara Riveira	Contact:	Barbara Riveira (925)335-1018

Information

Referral History:

At the February 24, 2020 Steering Committee meeting, the committee reviewed and discussed the Census 2020 budget. The committee directed staff to review the U.S. Census Bureau, CA Census 2020, and UWBA-guided media plans to determine any gaps in reaching Contra Costa County’s HTC communities and come back with a revised media buy budget allocation recommendation.

Based on a review of the U.S. Census Bureau, CA Census 2020, and UWBA-guided media plans, and Contra Costa County’s identified needs, the staff identified gaps in public transit advertising, specifically targeting bus operators within the county – County Connections (Central & South), Tri-Delta Transit (East County), and WestCat (West County); ethnic media, particularly in Hindi radio programs identified during Census Solutions Workshops conducted in June 2019, and targeted digital media throughout the county.

At its March 10, 2020 meeting, the Finance Subcommittee recommended reallocating $40,000 from Translations services to media buys for public transit media buys and digital media buys.

Referral Update:

Review current Census 2020 budget and discuss and approve staff recommendation of $30,000 in public transit media buys and $20,000 in digital media buys.

Recommendation(s)/Next Step(s):

Review current Census 2020 budget and discuss and approve staff recommendation of $30,000 in public transit media buys and $20,000 in digital media buys.

Fiscal Impact (if any):

None. Recommendation shifts allocation of Board of Supervisor’s approved Census 2020 budget allocation.

Attachments
Census 2020 Advertising