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AIRPORTS COMMITTEE

Meeting Date:	03/09/2015
Subject: New Airport Video
Submitted For:	AIRPORTS COMMITTEE
Department:	Airports
Referral No.:
Referral Name:
Presenter:	Keith Freitas	Contact:

Information

Referral History:

Continuation of an item discussed at the September 11, 2014 Airport Committee meeting.

Referral Update:

The Airports Division Economic Development Facilitation Program (Program) was launched in 2013 with an initial focus on business/tenant retention. Developing a marketing video for the Airports was the first Program element to be launched.

Airport staff worked with CCTV to produce a general interest video of both airports to provide public education and awareness (air medical/law enforcement services, public amenities/benefits, revenue generator to schools and other taxing entities, and the like). The theme for this video was “Touch Down in the Bay Area”.

Recommendation(s)/Next Step(s):

This is the first video module in a planned, larger series designed to provide a broad based approach to accomplish many long-term goals such as continuing public education/awareness and tenant/business retention and activity. The second video will focus on learning to fly. The focus and mission of the video series is to make the airports a place where people/businesses want to come for work, play and invest.

The final video will be played for the Airport Committee.

Fiscal Impact (if any):

N/A

Attachments
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