Agenda

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10.

2020 CENSUS COMPLETE COUNT STEERING COMMITTEE

Meeting Date:	12/16/2019
Subject: Census 2020 Budget Update
Submitted For:	David Twa
Department:	County Administrator
Referral No.:
Referral Name:	Census 2020 Budget Update
Presenter:	Barbara Riveira	Contact:	Barbara Riveira 925-335-1018

Information

Referral History:

On July 15, 2019 the Census 2020 Steering Committee approved the Finance Subcommittees proposal to change line item alocations of the proposed requested allocation of $500,000: Grand funding $350,000, Technology Access at $125,000, and $25,000 to a new category to specifically target homeless outreach. On July 30, 2019 the Board of Supervisors approved the recommended funding of $500,000 budget allocation for the Census 2020 outreach efforts.

Since the budget was adopted, there has been a lot of new information about Federal, State, and Regional efforts regarding media buys. In particular, United Way Bay Area (UWBA) as the regional administraive community based organization has taken the lead in media buys for the bay area, with a focus on local and ethnic media buys. UWBA is also working with the State media contractor Mercury Media to coordnate media buy efforts. The Census Bureau is also planning a large scale media outreach effort in multiple languages. At the October 21, 2019 the Census Steering Committee approved the recommendation to redistribute funds as follows: $10,000 in Media Buys, $26,345 in Printing Collateral and $40,000 in Outreach Tasks.

Referral Update:

During several meeting with the State and Region 3 ACBO (United Way Bay Area), there is a concern for reaching the Hard to Count population of the Veterans community. To mitigate efforts to reach the veteran population, staff is recommending that $20,000 of the Technology funding be redistributed to directly outreach to the veteran population which would include tabling events, social media, and via the Veterans Voices program and other outreach efforts outlined by the Veterans Office.

Recommendation(s)/Next Step(s):

RECOMMEND the Census 2020 Budget be amended to reallocate $20,000 in Technology funds to new line item Veterans Outreach.

Fiscal Impact (if any):

Cost neutral, the current funding is just being reallocated toward Veterans Outreach.

Attachments
Budget Update