RECOMMENDATION(S):
APPROVE and AUTHORIZE the Director of Child Support Services, or designee, to execute a contract with National Cinemedia LLC, including modified indemnification, in an amount not to exceed $52,195 for theatre advertising for the period of December 14, 2012, through March 28, 2013.
FISCAL IMPACT:
This project will be fully funded by allocations from the Federal Government at 66% and State of California at 34%. There is no cost to the County.
BACKGROUND:
National Cinemedia will be running advertisements for The Department of Child Support Services (DCSS) in local movie theatres informing the public of the services offered and contact information for the office. Federal regulations require DCSS to advertise the department's services to the public. Advertisements increase the number of cases opened and the number of families assisted in the collection of financial and medical support for children.
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