Agenda

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C. 97

To:	Board of Supervisors
From:	Linda Dippel, Child Support Services
Date:	December 4, 2012

Contra

Costa

County

Subject:

Approve and Authorize agreement with National CineMedia, LLC

APPROVE	OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR	RECOMMENDATION OF BOARD COMMITTEE

Action of Board On: 12/04/2012

APPROVED AS RECOMMENDED

OTHER

Clerks Notes:

VOTE OF SUPERVISORS

AYE:

John Gioia, District I Supervisor
Candace Andersen, District II Supervisor
Mary N. Piepho, District III Supervisor
Karen Mitchoff, District IV Supervisor
Federal D. Glover, District V Supervisor

Contact:

Sarah Bunnell 925-313-4433

I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board of Supervisors on the date shown.
ATTESTED: December 4, 2012
David Twa,

BY:	, Deputy

RECOMMENDATION(S):

APPROVE and AUTHORIZE the Director of Child Support Services, or designee, to execute a contract with National Cinemedia LLC, including modified indemnification, in an amount not to exceed $52,195 for theatre advertising for the period of December 14, 2012, through March 28, 2013.

FISCAL IMPACT:

This project will be fully funded by allocations from the Federal Government at 66% and State of California at 34%. There is no cost to the County.

BACKGROUND:

National Cinemedia will be running advertisements for The Department of Child Support Services (DCSS) in local movie theatres informing the public of the services offered and contact information for the office. Federal regulations require DCSS to advertise the department's services to the public. Advertisements increase the number of cases opened and the number of families assisted in the collection of financial and medical support for children.

CONSEQUENCE OF NEGATIVE ACTION:

If this action were not approved, it would lessen the ability for The Department of Child Support to advertise the services they offer.

CHILDREN'S IMPACT STATEMENT:

Failure to approve this will affect the Department of Child Support Services' ability to make the public aware of the services available in support of children.