Agenda

Return

C.73

To:	Board of Supervisors
From:	William Walker, M.D., Health Services Director
Date:	December 6, 2011

Contra

Costa

County

Subject:

Memorandum of Understanding, Agreement #23-503 with Children’s Hospital and Research Center at Oakland

APPROVE	OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR	RECOMMENDATION OF BOARD COMMITTEE

Action of Board On: 12/06/2011

APPROVED AS RECOMMENDED

OTHER

Clerks Notes:

VOTE OF SUPERVISORS

AYE:

John Gioia, District I Supervisor
Gayle B. Uilkema, District II Supervisor
Mary N. Piepho, District III Supervisor
Karen Mitchoff, District IV Supervisor
Federal D. Glover, District V Supervisor

Contact:	Patricial Frost, 313-9554
cc:	A Down D Gary

I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board of Supervisors on the date shown.
ATTESTED: December 6, 2011
David Twa,

BY:	, Deputy

RECOMMENDATION(S):

Approve and authorize the Health Services Director, or his designee, to execute, on behalf of the County, A Memorandum of Understanding (MOU), Agreement #23-503, between Children’s Hospital and Research Center at Oakland, a non-profit corporation, and Contra Costa County for its Health Services Department, Emergency Medical Services Division, a non-financial agreement, to participate in the endorsement of the “OUCH campaign” and to allow the use of County’s name on promotional materials for the period from July 1, 2011 through June 30, 2014.

FISCAL IMPACT:

This non-financial Agreement is funded 100% by Kohl’s Cares Committed to Kids’ Health and Education to the Children’s Hospital/Kohl’s Injury Prevention program. No financial impact to the County.

BACKGROUND:

This Contract meets the social needs of County’s population by providing a mobile texting campaign designed to promote the education of parents/caregivers regarding the safety and health of their children. By some estimates, 90 percent of unintentional injuries to children can be avoided. The OUCH Mobile Texting Campaign will provide health and safety messages, approved by health care professional(s) and/or child passenger safety technicians, and in compliance with American Academy of Pediatrics, National Highway Traffic and Safety Administration, Center for Disease Control, and Children’s Hospital and Research Center at Oakland Polices and Guidelines.

The OUCH program will reach out to parents/caregivers by allowing subscribers to opt into OUCH by texting “OUCH” (for English) and “UY” (for Spanish) to 30644. Once subscribed, they will begin receiving health and safety messages approximately twice a month with occasional extra “call to action” messages. Subscribers will be notified that standard messaging rates apply and can opt out at anytime by texting “STOP” to the same number.

Approval of this Memorandum of Understanding, Agreement #23-503, will authorize an agreement between Children’s Hospital and Research Center at Oakland to use Contra Costa County’s name as an endorser in the OUCH promotional materials and other communications pertaining to OUCH. All marketing, promotional, and public relations materials will be provided and coordinated by Oakland Children’s Hospital and Research Center through June 30, 2014, including mutual indemnification to hold harmless both parties for any claims arising out of the performance of this Contract.

CONSEQUENCE OF NEGATIVE ACTION:

If this contract is not approved, Contra Costa County’s name will not be used in conjunction with the OUCH program nor will the County be provided access to the marketing campaign materials.

CHILDREN'S IMPACT STATEMENT:

This Memorandum of Understanding, Agreement #23-503, meets the needs of Contra Costa County children by providing information and reminders to parents and caregivers about potential dangers and tips to avoid accidental injuries to children.