Agenda

Return

C. 54

To:	Board of Supervisors
From:	David O. Livingston, Sheriff-Coroner
Date:	October 4, 2022

Contra

Costa

County

Subject:

Fresh Eyes Development

APPROVE	OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR	RECOMMENDATION OF BOARD COMMITTEE

Action of Board On: 10/04/2022

APPROVED AS RECOMMENDED

OTHER

Clerks Notes:

VOTE OF SUPERVISORS

AYE:

John Gioia, District I Supervisor
Candace Andersen, District II Supervisor
Diane Burgis, District III Supervisor
Karen Mitchoff, District IV Supervisor
Federal D. Glover, District V Supervisor

Contact:

Chrystine Robbins, 925-655-0008

I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board of Supervisors on the date shown.
ATTESTED: October 4, 2022
Monica Nino, County Administrator

BY:	, Deputy

RECOMMENDATION(S):

APPROVE and AUTHORIZE the Sheriff-Coroner, or designee, to execute a contract with Fresh Eyes Development to provide social media management services, in an amount not to exceed $57,500 for the term of October 1, 2022 to March 31, 2023.

FISCAL IMPACT:

$57,500, 100% Sheriff Budgeted.

BACKGROUND:

Fresh Eyes Development provides social media management services and will be utilized to create advertising campaigns various media platforms, create copy for those campaigns and upload advertising utilizing in-house accounts. Additionally, Fresh Eyes will re-brand existing Sheriff's Office social media platforms, create content (video, ad content for promotional posts/ads for algorithm enhancement and regular posts to increase visibility in feeds), and integrate promotion of posts to increase following and reach new followers. The initial contract with Fresh Eyes Development is for six months and includes Special Conditions for modified insurance requires.

BACKGROUND: (CONT'D)

CONSEQUENCE OF NEGATIVE ACTION:

A negative action by the Board would prevent the Sheriff's Office from obtaining specialized assistance for its social media management.