BACKGROUND:
Red Ribbon Week offers citizens the opportunity to demonstrate their commitment to lifestyles free of alcohol and drug abuse and misuse. The National Family Partnership, Inc., initiated the Red Ribbon Campaign after Drug Enforcement Administration Agent Enrique “Kiki” Camarena was killed in Mexico by drug traffickers in 1985. Contra Costa County joins schools and communities across California including the Community Alliance for Drug Free Youth (CADFY), parent-community organizations, the office of National Drug Policy, the Governor, the office of the Attorney general, the State Department of Education, the California Parent Teacher Association, and over 100 other statewide agencies, departments, and other organizations supporting substance use prevention and treatment programs that build healthy communities.
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