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    8.    
2020 CENSUS COMPLETE COUNT STEERING COMMITTEE
Meeting Date: 10/21/2019  
Subject:    Review Census 2020 Budget
Submitted For: David Twa
Department: County Administrator  
Referral No.:  
Referral Name: Review Census 2020 Budget
Presenter: Barbara Riveira Contact: Barbara Riveira 925-335-1018

Information
Referral History:
On July 15, 2019 the Census 2020 Steering Committee approved the Finance Subcommittees proposal to change line item alocations of the proposed requested allocation of $500,000: Grand funding $350,000, Technology Access at $125,000, and $25,000 to a new category to specifically target homeless outreach. On July 30, 2019 the Board of Supervisors approved the recommended funding of $500,000 budget allocation for the Census 2020 outreach efforts.
Referral Update:
Since the budget was adopted, there has been a lot of new information about Federal, State, and Regional efforts regarding media buys. In particular, United Way Bay Area (UWBA) as the regional administraive community based organization has taken the lead in media buys for the bay area, with a focus on local and ethnic media buys. UWBA is also working with the State media contractor Mercury Media to coordnate media buy efforts. The Census Bureau is also planning a large scale media outreach effort in multiple languages.

One of the biggest costs for community partners in the grant application was for printing related to collateral. The County is able to print at a much lower cost and provide hard copies to our community partners. By shifting the $26,345 from media buys to community partners, we can facilite more communication with trusted messengers and hard to count population members. The following is a summary of cost to print the most requested collateral types:

Postcard (4"x6" - 2 sided full color)
100 copies: $12.70
500 copies: $50.50
1000 copies: $98.50

Flyers (8" x 11" - 2 sided full color)
100 copies: $32.50
500 copies: $146.50
1000 copies: $289.50

Posters (26" x 36" - indoor, 1 sided - full color)
$28.00



Recommendation(s)/Next Step(s):
RECOMMEND the Census 2020 Budget be amended to reallocate Media Buys line item ($26,345) to Collateral Printing.
Fiscal Impact (if any):
There is no fiscal impact. The funding is from the State as part of our Census Outreach funding.
Attachments
Proposed Revised Budget

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