Contract # 29-396 with The California State Department of Public Health, Tobacco Control Section, Contra Costa Health Service’s Tobacco Prevention is required to conduct an assessment of tobacco industry community influences at the local level, particularly in the retail environment. Behavioral modification materials are provided to program participants to motivate and/or reinforce positive behavior, participation and/or involvement in these tobacco control activities, as well as in other planning and advocacy activities. These items will be distributed to youth and adult coalition members and partners after participation in walk around assessments and data collection regarding tobacco industry community influences at the local level, as well as community photovoice projects, planning and advocacy. The incentives include, the following:  
  
• Tee shirts, hats, tote bags, or other similar items= 90 items at approximately $6-8 for each item for a total of $630  
  
• Gift cards for movies, bookstores, department stores, and food) = 120 each at $20 per gift card for a total of $2,400  
  
• Pizza, salad and bottled water vouchers = estimated at 30 people/training at 3 trainings at approximately $10 per person for a total of $900.  

If this Purchase is not approved:  
1. County will not be able to involve youth and community members in tobacco prevention data collection, planning and advocacy activities at the same level.  
2. County will lose these funds if they are not spent on behavioral modification materials.  

These expenditures may allow more youth to participate in tobacco prevention assessment, planning and advocacy activities. The activities will support development of secondhand smoke protection policies and reduction of tobacco access to youth policies in the County.