Agenda

Return

C.48

To:	Board of Supervisors
From:	William Walker, M.D., Health Services Director
Date:	April 21, 2009

Contra

Costa

County

Subject:

Grant Agreement #28-801 with the Contra Costa Child Care Council

APPROVE	OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR	RECOMMENDATION OF BOARD COMMITTEE

Action of Board On: 04/21/2009

APPROVED AS RECOMMENDED

OTHER

Clerks Notes:

VOTE OF SUPERVISORS

AYE:

John Gioia, District I Supervisor
Gayle B. Uilkema, District II Supervisor
Mary N. Piepho, District III Supervisor
Susan A. Bonilla, District IV Supervisor
Federal D. Glover, District V Supervisor

Contact:	Wendel Brunner, M.D. 313-6712
cc:	Jacqueline Pigg Barbara Borbon

I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board of Supervisors on the date shown.
ATTESTED: April 21, 2009
David Twa,

BY:	, Deputy

RECOMMENDATION(S):

Approve and authorize the Health Services Director, or his designee (Wendel Brunner, M.D.), to execute on behalf of the County Grant Agreement #28-801 with the Contra Costa Child Care Council, to pay the County an amount not to exceed $18,000, for the County’s Public Health, Women, Infants and Children (WIC) Program, “Rethink Your Drink Social Marketing Campaign Project”, for the period from July 1, 2008 through June 30, 2009.

FISCAL IMPACT:

Approval of this award will result in an amount not to exceed $18,000 from Kaiser passed through Contra Costa Child Care Council for County’s Public Health, WIC Program, “Rethink Your Drink Social Marketing Campaign Project”. No County match required.

BACKGROUND:

The Child Care Council in conjunction with the County’s Public Health Women’s, Infants, and Children (WIC) Program, Contra Costa Regional Medical Center Pediatrics, and many other health organizations will work collaboratively to promote healthy drink alternatives through surveying local dentist and physicians regarding sweet drink practices, design and test informational and marketing materials to educate parents, childcare providers and health care providers, and create marketing tools to address comparison between water, milk, and sweet drinks to children. Approval of this Grant Agreement #28-801 will provide funds for the “Rethink Your Drink Social Marketing Campaign Project” through June 30, 2009.

Three certified and sealed copies of this Board Order should be returned to the Contracts and Grants Unit.