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C.43
To: Board of Supervisors
From: William Walker, M.D., Health Services Director
Date: November  15, 2011
The Seal of Contra Costa County, CA
Contra
Costa
County
Subject: Gift Cards for Safe Routes to School Project

APPROVE OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE

Action of Board On:   11/15/2011
APPROVED AS RECOMMENDED OTHER
Clerks Notes:

VOTE OF SUPERVISORS

AYE:
John Gioia, District I Supervisor
Gayle B. Uilkema, District II Supervisor
Karen Mitchoff, District IV Supervisor
Federal D. Glover, District V Supervisor
ABSENT:
Mary N. Piepho, District III Supervisor
Contact: Wendel Brunner, M.D., 313-6712
cc: Tasha Scott     Demetria Gary     Faye Ny    
I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board of Supervisors on the date shown.
ATTESTED:     November  15, 2011
David Twa,
 
BY: , Deputy

 

RECOMMENDATION(S):

Authorize the Purchasing Agent to purchase, on behalf of the Health Services Department, gift cards in the amount of $8,500 from Safeway, Target, and Walmart in the increments set forth below, to use as incentives for participation in the Safe Routes to School Project, for the Fiscal Years 2011 through 2014.   
  

Safeway = two hundred twenty-five (225) $20 gift cards for a total of $4,500  

Target = two hundred (200) $10 gift cards for a total of $2,000  

RECOMMENDATION(S): (CONT'D)
Walmart = two hundred (200) $10 gift cards for a total of $2,000  

FISCAL IMPACT:

This contract expense is funded 100% by the California Department of Transportation funds for the Safe Routes to School project. No County funds required.

BACKGROUND:

Through an Interdepartmental Agreement with Contra Costa Public Works Department, Contra Costa Health Services is implementing a 5 year grant from Caltrans to conduct educational and encouragement efforts that promote walking and biking to school and increase safety in school zones. This effort is now in its 3rd year. A component of the grant is to train resident "Champions" to conduct monthly walking and biking events at participating elementary and middle schools in the West Contra Costa Unified School District and to offer incentives to those who participate in trainings and events. Included in the grant budget is a line item for the gift card incentives at an amount of $8,500 over the remainder of the grant period.

CONSEQUENCE OF NEGATIVE ACTION:

If this contract is not approved, the funding would need to be reallocated within the project, community members would not be directly involved in implementation of the project, fewer walking and bicycling events would be conducted, and school buy-in would be lessened. These factors would compromise our ability to meet deliverables under Caltrans requirements, and the sustainability of activities would be negatively affected.

CHILDREN'S IMPACT STATEMENT:

This program supports the following Board of Supervisors’ community outcomes: “Communities that are Safe and Provide a High Quality of Life for Children and Families”. Expected program outcomes include an increase in the number of trips to school that are made by walking or bicycling.

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